RALPH LAUREN RETURNS AS THE OFFICIAL OUTFITTER OF THE AUSTRALIAN OPEN 2023
Ralph Lauren returns as the Official Outfitter of the Australian Open 2023 for the third consecutive year and will outfit up to 4,000 staff, including all on- and off-court officials. This year, the Company has designed a new series of commemorative towels and a new official AO23 Capsule Collection.
As part of Ralph Lauren's ongoing commitment to sustainability, both the uniforms and towels are created with a range of materials that include functional performance features, including moisture-wicking properties and UV protection, all constructed for active play. The ball persons' uniforms are made from recycled polyester and nylon, whilst the umpire's uniforms feature recycled double knit and jersey.
The official commemorative collection features iconic Ralph Lauren styles in a bold colour palette inspired by the tournament's fresh energy and playful spirit. The range includes polo shirts, jackets, headwear, and accessories, incorporating sustainable materials including recycled polyester, recycled nylon and CLARUS, a patented textile platform innovation from Natural Fiber Welding, Inc. (NFW), that transform virgin and recycled cotton to create enhanced cotton fibers with high-performance attributes, like quick-drying and moisture management.
The commemorative towels and capsule collection will be available for purchase online and on-site for the duration of the tournament, at the Ralph Lauren pop-up store located at Rod Laver Arena Terrace. Ralph Lauren's iconic Create-Your-Own customisation program will also be available at the pop-up store with a series of new designed motifs incorporating Polo icons that customers will be able to purchase and customize with their name or initials, by embroidering and printing specially on a selection of classic Ralph Lauren styles and designs.
Ralph Lauren also returns as the Presenting Partner of the AO Glam Slam for the second consecutive year. This international community tennis event sanctioned by the Gay Lesbian Tennis Alliance will be held in Melbourne during the Australian Open to celebrate and promote the importance of equality with an array of exciting initiatives and activations.