Global marketing pioneer Gary Vaynerchuk and VaynerX Chief Marketing Officer, Avery Akkineni will open an impressive line-up of international business, brand and marketing leaders at AO Exchange 2027, the Australian Open’s flagship marketing and business forum.
AO Exchange will bring together some of the biggest names and brightest minds in marketing, sport, entertainment and culture for a morning of big ideas, fresh perspectives and industry connections on Thursday 21 January 2027, during the first week of AO 2027 main draw.
Entrepreneur, best-selling author and host of the popular High Performance podcast, Jake Humphrey, will close out the formalities, sharing his unique global perspective on business, brands, sport and culture in a fireside chat.
The first wave of speakers to be announced includes senior leaders from some of the world’s most recognisable brands, including:
- Alexandra Sloane, VP Marketing and Communications, Mastercard
- Dean Norbiato, Director of Marketing, Public and Government Relations, Kia Australia
- Carin Lee Skelton, Head of Partnerships and Consumer Brands, TikTok
"AO Exchange brings together some of the most exciting and influential voices in global marketing and business at one of the most innovative and dynamic sporting events in the world,” Tennis Australia, Director of Partnerships and International Business, Roddy Campbell said.
"The Australian Open has become a global stage for brands, where sport, entertainment, culture and innovation intersect.
"We're delighted with the calibre of speakers already confirmed and look forward to revealing more of the line-up in the lead-up to January.”
Expressions of interest for AO Exchange are now open. Places are limited and you can register your interest here.
The event includes a half-day conference, a tour of the Australian Open site and a tennis viewing experience at Rod Laver Arena.
AO Exchange 2027 is proudly supported by Adobe, Ticketmaster, TikTok and THE·TEAM.
Tickets for AO 2027 are on sale via Ticketmaster.