Tennis Australia is set to rekindle their partnership with one of Australia’s most loved beauty brands following the announcement of Garnier as the Official Skincare and Haircare Partner of Australian Open 2019.
“We are excited to welcome Garnier back to the Australian Open family. For years Garnier was synonymous with the Australian Open and we look forward to this new era in our relationship,” Australian Open Tournament Director Craig Tiley said.
With such a successful history as a partner of the Grand Slam of the Asia-Pacific, Garnier is excited to be back on the court celebrating summer with some of the world’s best tennis players and Australian fans of the skincare and haircare brand.
Ten years after Garnier World launched at the Australian Open, the brand will bring to life an immersive, nature’s playground-inspired experience at Grand Slam Oval. This time tennis fans of all ages are invited to celebrate a new brand identity, By Garnier, Naturally.
Tim Plant, Garnier Australia Marketing Manager, explains his excitement in sharing Garnier’s new brand identity and popular products with tennis fans this summer, encouraging them to take care of their skin and hair under the Australian sun.
“Like the Australian Open, the Garnier brand has changed in many ways over the past 10 years, and we want to show everyone from professional players, spectators and fans of all ages that Garnier is the affordable, natural and accessible brand for all their skincare and haircare needs,” Plant said.
The new brand identity, By Garnier, Naturally, is a seamless extension of the brand’s ongoing commitment to natural and sustainable production processes for the next generation to come.
With the Australian Open as the unsurpassed highlight on the nations sporting calendar every summer, Garnier is excited to bring to life By Garnier, Naturally through a truly immersive experience in 2019.
More than 25,000 fans are expected to walk through the activation and receive a Garnier goodie bag containing the brand’s latest must-haves.