Beyond Tennis powered by Infosys is an innovative free gaming app that blends sport, artificial intelligence, social media, and storytelling.
Designed to captivate Gen Z, gaming enthusiasts and tennis fans, Beyond Tennis allows users to step into the role of a player’s coach or agent, shaping the careers of AI-driven tennis players both on and off the court.
Users can download the free-to-play Beyond Tennis app through the iOS and Google Play app stores, discover more at playbeyondtennis.com and follow the action across Instagram, Facebook and X.
What to expect
After Season One came to an exciting close in May with the Infosys Aces prevailing, Season Two of Beyond Tennis kicks off on 19 June.
Again, 16 players representing eight teams will be showcased, only this time the new season will see the introduction of some fresh faces and all-new match-ups.
Stay tuned for our detailed preview of the Season Two players, match-ups and storylines...
The players look, act, and communicate like real players, engaging with their coach on a one-to-one basis through the app. As the platform grows, more players will be added and represent sponsor-backed teams, competing in a year-round league.
The first players introduced into the league were Liam Jackson, a maverick from Australia, and Anya Shah (@anyashahtennis), from India, representing the Infosys Aces.
Jackson’s competition includes Hiroshi Sato (Japan), Lucas Durand (France), Matteo Bellini (Italy), Riko Santoso (Indonesia), Wei Liang (China) and Zion Miles (USA).
Competing against Shah on the women’s side are Cami Carvalho (Brazil), Maya Cruz (Philippines), Silvia Vega (Spain), Sophia Edelmann (Germany), Sorina Pavel (Romania) and Victoria Chambers (England).
Tennis reimagined
Beyond Tennis brings the digital generation closer to the sport by transforming traditional fan engagement into a futuristic experience.
Using advanced AI engines, users can guide their players’ training and strategy, chat with them in a life-like simulation and watch their season play out in real-time on social media.
This cutting-edge concept reimagines how fans connect with the sport while creating exciting new avenues for partnerships and competition.
“Beyond Tennis is the latest innovation in fan engagement, giving tennis fans and gaming enthusiasts a whole new perspective on the world of professional tennis,” Tennis Australia Chief Commercial Officer Cedric Cornelis said.
“We are excited to partner with Infosys to bring Beyond Tennis to life – a new immersive way for tennis fans and gamers alike to experience the sport by coaching an AI player as they train, compete, improve their ranking and build their career.
“Beyond Tennis is another example of Tennis Australia growing the sport’s audience by embracing new technologies to make it more accessible, inclusive and relevant in an increasingly digital world.”
Tennis Australia x Infosys
Beyond Tennis is powered by Infosys, the Australian Open’s Digital Innovation Partner who owns the Infosys Aces team within the league.
“Working with Tennis Australia on Beyond Tennis has allowed us to experiment with technology that has only become available to us in recent years. Leveraging these advancements and creative ideation allows us to engage with new global audiences bringing a wider demographic to tennis,” Infosys Vice President Global Marketing Navin Rammohan said.
Added Cornelis: “The partnership model in Beyond Tennis is groundbreaking. Imagine seeing your brand on the shirt of a virtual player competing in a global online tournament. This is an exciting opportunity for how we think about sports partnerships in the digital age.”
Beyond Tennis supports Tennis Australia’s strategy to expand access to the sport and follows innovative projects including AO Adventure on Roblox and the AO Block Buster Tennis Challenge on Minecraft Education.
Tennis Australia has also teamed up with Melbourne-based company OneFutureSport to leverage its digital experience and creative technology to manage player profiles, social accounts and tournaments.