Fans can experience BatFast’s new dynamic tennis simulator at AO 2024 with the innovative technology showcased as part of the AO StartUps program.
The UK startup uses data, augmented reality technology, machine learning and robotics to re-engineer how sports are played, helping drive participation and access to sport globally.
“Since our launch more than 800,000 players worldwide have used our innovative technology to play, compete or improve in sport. We're really excited to start 2024 with the delivery of an exciting new fan experience at AO2024, encouraging more children to play tennis,” said BatFast COO Navdeep Sethi.
BatFast CEO and Co-Founder, Runish Gudhka commented, "As we continue to scale geographically and into new sports, we are delighted to have been selected to work with AO Startups.
"The combination of sports expertise from Tennis Australia and investment expertise from Wildcard Ventures, is the perfect combination to support our mission to use technology to increase global participation in sport."
The Coloured Ball activation in association with BatFast is located within the AO Ballpark presented by Emirates.
“We’re really excited to work with the BatFast team to create a unique and engaging tennis experience for our fans” said Emily Hewett, Tennis Australia’s Manager Precinct Experience.
The full cohort of AO StartUp companies will be announced across AO 2024.
Visit aostartups.ausopen.com to learn more.