The Australian Open has joined forces with local Melbourne brand GRAINSHAKER Australian Vodka as Official Vodka Partner of the AO in a multi-year partnership.
Produced in Melbourne by Top Shelf International, GRAINSHAKER is a premium Australian vodka that was released to the market in October 2020.
AO 2021 is proud to support local, emerging Australian brands, such as GRAINSHAKER Australian Vodka, with the tournament's food and beverage hospitality offerings across the Melbourne Park precinct.
"Part of our vision for the AO this year was to play our role in promoting the best Melbourne and Victoria had to offer, in terms of food, beverages and experiences,” Tennis Australia Chief Revenue Officer Ben Slack said.
“Grainshaker is an innovative local Melbourne brand and is a great example of this, and we are delighted to showcase them as the Official Vodka Partner for AO 2021. We know our fans and partners, both onsite and watching from home, will enjoy Grainshaker drinks as part of their AO experience.”
The GRAINSHAKER Australian Vodka Bar promises to be the spot to be seen for avid tennis fans at the AO. Conveniently located within the MCA Zone near the Western Courts, it will be the ideal place to catch a drink with friends in between all the on-court action.
GRAINSHAKER Australian Vodka will also be served at selected AO 2021 food and beverage outlets, hospitality spaces and restaurants, including six specially curated cocktails in the premium Atrium bar. GRAINSHAKER will also have a presence at the new COVIDSafe dining pods on Grand Slam Oval in the Rod Laver Arena zone.
Top Shelf International Chief Executive Officer Drew Fairchild says that GRAINSHAKER Australian Vodka is excited to be joining AO as the Official Vodka Partner.
“The Australian Open is recognised around the world for the quality of its customer-focused experience and we’re thrilled to join an event of this international standing in our own backyard.
“We are bringing GRAINSHAKER to life with a sense of fun and excitement. GRAINSHAKER is a premium Australian Vodka that takes the best of local produce and process – the unique character of Australian grains combined with TSI’s distilling expertise and an Australian attitude – to create a range of premium, hand-crafted, health conscious vodka products that are inclusive, fun and fit perfectly into the Australian way of life. From the silo to the serve, it’s vodka the Australian way.
“Fans will be able to enjoy our three ready to drink products around the AO precinct, as well as our premium bottled spirits via a range of special cocktails curated by TSI Master Distiller Sebastian Reaburn in the Atrium Bar,” Mr. Fairchild said.
GRAINSHAKER is just one of the many food and beverages that will make AO 2021 a world leader when it comes to fan experiences for a major event.