The Australian Open is joining forces with specialist sports and hospitality provider STH Australia to launch AO Travel.
Designed as ‘one-stop-shop’ for anyone traveling to attend the Australian Open, AO Travel allows fans to choose from either specially-curated travel packages or create their own bespoke AO experience, including everything from tickets of all types to every session, hotel accommodation, dining and other premium opportunities on offer at the event.
The focus for AO 2022 will be on the domestic market, and AO Travel will open up to global travellers for the Australian Open in January 2023.
The multi-year partnership brings the STH Group’s global leadership in Sports Travel and Hospitality to the Australian Open, ensuring fans from around the world will be closer to the action than ever before.
“We are excited to launch a long term, innovative and successful global strategic partnership with STH, supported by other partners that will continue to be an important part of the AO as sub agents,” Tennis Australia’s Director of Ticketing and Travel Rob Pickering said.
“The partnership will allow us to jointly focus on the AO travel platform and brand, to not just meet, but exceed the expectations of fans to the AO.”
“The depth of experience and innovation they bring to the table, along with the synergy of the partnership to deliver benefits for both the event and the fans, is very impressive and the core reason why we have decided to enter into a long-term joint venture with them.”
David Caldwell, Group General Manager at STH Australia & New Zealand frames the new partnership as signalling a monumental moment in cementing their connection with Australia’s most high-profile sporting events, including international rugby, rugby league and racing.
“We are thrilled to be bringing our expertise and passion for creating everything fans need for a seamless, premium and unforgettable experience to the Australian Open,” Caldwell said.
“There’s no doubt that this world-famous event features on the bucket list of any discerning sports fan and we are excited to see AO Travel flourish as global travel re-emerges in 2022 and beyond.”