Creating new ways for tennis players to connect and compete is a vital ingredient to further enhance the many thriving tennis communities across Australia.
Founded in Amsterdam, Scala Sports is transforming match play by making it more accessible and convenient for everyone. Through its innovative app, players can join Flex Leagues, enabling them to schedule matches on their terms and enjoy friendly, competitive play.
As part of the AO StartUps program, Scala Sports will launch its technology with Tennis Australia in 2025, enabling TA and venues to organise Flex Leagues.
Scala Sports is already trusted by major tennis associations like the USTA (US) and LTA (UK).
"We are very excited to be part of the AO Startups program, and we’re looking forward to launching the new white-label app built for Tennis Australia,” said Scala Co-Founder Bart Van Monsjou.
“This collaboration will help grow participation in tennis and strengthen the player community."
“We’re excited to collaborate with Scala Sports and provide players with a flexible and convenient way to participate in competitive gameplay,” said Lawrence Robertson, Tennis Australia Director of Pathways and Tennis Services.
The full cohort of AO StartUp companies will be announced in the leadup to AO 2025.