Smarter, simpler and more valuable sporting travel experiences
Athlos, the latest company to join the AO StartUps portfolio, is on a mission to transform the way sporting organisations manage travel.
Combining sport, travel and technology, the platform is helping teams, clubs and organisations simplify logistics while creating greater value from every journey.
Founded by a team with experience as both professional and amateur athletes across more than 60 countries and 14 sporting disciplines, Athlos was built to address the unique challenges of sports travel. Its technology streamlines planning and coordination, reducing operational complexity and allowing organisations to focus on performance and participation.
More than a travel platform, Athlos helps sporting organisations unlock efficiencies and identify new opportunities across their travel ecosystem. By centralising travel management through intuitive technology, the company is creating a more seamless experience for athletes, team managers, clubs and fans.
Athlos CEO and Founder Mikel Rubiño believes sports travel should be an enabler, not a burden.
"Sports travel should enable performance and shared experiences, not create unnecessary complexity. At Athlos, we combine first-hand knowledge of sport with intuitive technology to make every journey easier to organise, manage and enjoy,” said Rubino.
“We believe that when travel becomes more efficient, it can create value for everyone involved, from athletes and team managers to clubs, organisations and fans.
“Our ambition is to set a new global standard for sports travel, enabling everyone involved to focus on what matters most: the experience, the competition and the people behind it.”
As part of the AO Startups portfolio, the company is well positioned to continue redefining how sport travels.
The full cohort of AO StartUp companies will be announced throughout 2026.