Australian Open and Canadian Club (C.C) have today announced an extension of their successful seven-year partnership, with C.C. as the tournament’s Official Dark Spirit Partner, in a multi-year agreement.
The partnership will see the return of the C.C. Racquet Club pop-up bar at the special location of AO Hilltop, as a free live site from Monday 8 February to Sunday 21 February.
The C.C. Racquet Club will feature all the live tennis action on the big screen as well as tunes throughout the day and refreshing C.C.s from the onsite bar, with fans able to look forward to another year of Canadian Club & Dry. A Canadian Club Bar will also feature on Grand Slam Oval, located in the Rod Laver Arena zone.
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“We are delighted to extend our partnership with Canadian Club. We pride ourselves on delivering a world-class event and look forwarding to continuing to work with Canadian Club to enhance and deliver a great fan experience,” Chief Revenue and Experiential Officer Ben Slack said.
“The Australian Open will continue to be a key partnership for the brand and we’re proud to be able to extend our long-term partnership with Tennis Australia. In light of what has been a challenging year, especially for the people of Melbourne, we are proud to be a part of bringing to life one of the most iconic Australian events,” Canadian Club Marketing Director Trent Chapman said.