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Advantage Piper: Piper-Heidsieck Turns up the Heat at the Australian Open 2023

The dynamic doubles partnership between the Australian Open and the Best Champagne House of the Century*, Piper-Heidsieck returns for its fifth consecutive year.

The Champagne House Piper-Heidsieck is bringing the glamour to Melbourne Park with bespoke and beautifully curated experiences for tennis fans to delight in. 

Whether it’s enjoying a taste of European elegance and Parisian café flare on Rod Laver Arena Terrace at the popular Piper-Heidsieck Champagne Bar, or indulging in a bottle of Cuvée Brut with friends at one of the House’s local venue partners, you’ll always be in favour with Piper-Heidsieck.  

Here is where you can find Piper-Heidsieck during this exciting summer of tennis:

Piper-Heidsieck Champagne Bar 

Returning to its Rod Laver Arena Terrace home as a Parisian corner café with a twist, the Piper-Heidsieck Champagne Bar is bigger and more luxurious than ever. Brought to life by leading Australian artists, Creative Director Christian Wagstaff, floral extraordinaire Bloom Boy and photographer Mrs White, Champagne lovers and tennis fans can sip on its award-winning blends, enjoy European-inspired culinary fare from artisanal Melbourne café, Rustica, and watch all the action on and off the court, including roving Melbourne entertainers. 

Piper-Heidsieck at the Atrium 

Visit the greenhouse-inspired Atrium Eatery and Bar at Melbourne Park to experience the bespoke Piper-Heidsieck Pop Up, offering an exclusive daily Jeroboam (3L) service from 3:00–4:30pm. Discover the tasteful specificities from a 3L Champagne bottle, bringing the best of France to your perfect afternoon at the tennis.  

On Court Seats Presented by Piper-Heidsieck

For those wanting to be in the heart of the action, Piper-Heidsieck is offering up the most sought-after seats in the house – the On Court Seats Presented by Piper-Heidsieck. Lovers of the game will be given an exclusive experience sitting courtside on Rod Laver Arena, only metres from the world’s best players. 

Piper-Heidsieck will be serving a variety of its finest Champagnes throughout the tournament including: 

  • Piper-Heidsieck Essentiel exclusively at the Piper-Heidsieck Champagne Bar
  • Cuvée Brut, Rose Sauvage and 2014 Vintage at the Piper-Heidsieck Champagne Bar, Rockpool, Supernormal, Atrium Eatery and Bar, the Dressing Room, and the Founders Club
  • Rare Champagne 2008 exclusively at the Founders Club

More about Piper-Heidsieck:

Founded in 1785, Piper-Heidsieck owes its success to its bold leadership and pioneering spirit with innovation always remaining at its core. As a B Corp Certified company, the House showcases its unwavering commitment towards an inclusive, equitable and regenerative future throughout its entire winemaking ecosystem, community, and workplace.

As The Most Awarded Champagne House of the Century**, Piper-Heidsieck has fostered its reputation of wine excellence well beyond the borders of France to reach Champagne lovers in every corner of the globe. Since 2018, Piper-Heidsieck has been paired perfectly with one of the youngest Chief Winemakers, Émilien Boutillat, who is charged with safeguarding Piper-Heidsieck’s unique philosophy and leading the House into a new sustainable chapter.

By holding a dual certification of VDC and HVE*** in its vineyards since 2015 and joining the IWCA**** in 2022, Piper-Heidsieck continues to improve the quality and authenticity of its wines and acknowledges its global responsibility to positively impact the environment through sustainable practices.

In 2022, Piper-Heidsieck became B Corp Certified by joining a community of companies that are leading a global movement to create positive social and environmental impact. The certification reflects the House’s pioneering ethos and daring initiative to be a driving force of change within the Champagne industry.

Piper-Heidsieck advocates for the arts and film industry and supports not-for-profit organizations that speak to the House’s core values, while also championing diverse and emerging talent within its employees and collaborators around the world.

Since its foundation, Piper-Heidsieck has been free from convention and aspires to innovate and convey self-expression. Today, it brings together Champagne drinkers from 100 countries worldwide, with one bottle popped every six seconds.

For more information visit or connect with us on Facebook @PiperHeidsieckAustralia or share your Piper-Heidsieck experience on Instagram @piper_heidsieck #AdvantagePiper #BetterWithPiper #GameSetPiper

Piper-Heidsieck can be purchased nation-wide at Dan Murphy’s.


* Piper-Heidsieck’s Chief Winemakers received the prestigious title of “Sparkling Winemaker of the Year,” awarded by the International Wine Challenge jury in 2004, 2007, 2008, 2008, 2010, 2011, 2012, 2013, and 2021.

** VDC: Sustainable Viticulture in Champagne / HVE: High Environmental Value

*** IWCA: International Wineries for Climate Action