The teams that band together to deliver the live broadcast and original content during the AO need to work with speed and efficiency.
As part of AO StartUps, TA’s original content team will pilot Lumi’s award-winning production platform, designed to make end-to-end production faster, easier and better.
Lumi’s mission is to help content teams reduce costs while maintaining the integrity of their work by streamlining processes, automating repetitive tasks, simplifying logistics, and empowering teams to collaborate effectively from anywhere in the world.
“Being selected as part of the AO Startups cohort is a ‘Grand Slam’ moment for Lumi,” said Lumi Co-Founder and CEO Karen Dewey.
“The complexity of logistics and content production behind sports events and entertainment is staggering and this partnership is an incredible opportunity to scale the innovation we've been building, streamlining workflows in one seamless platform.
“With Lumi, we’re not just answering one piece of the puzzle, we’re redefining how the whole game is played to make it faster, better, and more efficient for everyone involved. We can’t wait to bring our technology to the global sports entertainment stage with AO Startups.
“After eight years of R&D with marquee customers this is such an exciting milestone for us. Our whole CX team have grown up in the content industry and we’ve tackled the biggest logistics challenges head on. Logistics don’t get more complex than the AO and we are raring to go.
“This is such an exciting opportunity for Lumi. The complexity of logistics involved in sports entertainment like the AO is enormous and we now have a brilliant chance to showcase how our platform can make workflow better, faster and more efficient for everyone involved.”
By bringing everyone together in one place - digitally - Lumi multiplies the power of people and content creation.
“We see immense potential in Lumi’s platform to help us streamline our production processes and enhance the efficiency of our operation,” said Tennis Australia Head of Original Content Xavier Muhlebach.
AO StartUps is the latest step in Tennis Australia’s innovation and venture capital strategy which helps startup companies pilot their cutting-edge technology at the AO and other areas of Tennis Australia’s business.