Tennis Australia today announced its partnership with Tanqueray, making it the Official Gin Partner of the Australian Open and United Cup.
“We are delighted to welcome Tanqueray as the Official Gin of the Australian Open and United Cup. We have no doubt that fans will enjoy sipping a crisp Tanqueray and Tonic while taking in the world-class tennis, as well as taking a break in Tanqueray’s elegant bar on Grand Slam Oval at the Australian Open,” said Tennis Australia Chief Commercial Officer Cedric Cornelis.
Tanqueray’s campaign for the summer is “Let’s Live Magnificently”, and the brand’s bars and on-site presence are designed to bring the spirit of magnificence to the Australian Summer of Tennis.
On-site at the Australian Open, Tanqueray’s double storey bar on Grand Slam Oval will be a popular place to enjoy a delicious Tanqueray & Tonic with friends. Fans will be able to sip drinks in the shade of the emerald green umbrellas near the mega screens, ensuring they don’t miss a moment of tennis.
In Garden Square - a green oasis amid the hustle and bustle of the AO - the Tanqueray Bar will be the perfect spot for fans to take a break between spectating and enjoy their surroundings while they listen to live music and enjoy a crisp Tanqueray & Soda.
Tanqueray’s signature premixed cans – Tanqueray London Dry Gin & Tonic, Tanqueray Flor de Sevilla & Soda and Tanqueray Blackcurrant Royale & Soda – will be also be available.