Trickshot’s mission is to bring live sports to new worlds, unlocking the massive potential of 3D data to change the way we interact with sport.
The UK start-up is one of seven companies selected to be part of the 2023 AO StartUps mid-year portfolio.
With a portfolio featuring prestigious partners like Canon, and leading NBA teams including the Cleveland Cavaliers and Brooklyn Nets, Trickshot's Enterprise SaaS platform unleashes the power of 3D data to redefine sports content experiences for fans worldwide.
Tennis Australia will pilot the Trickshot technology through development of new immersive broadcast highlights during Australian Open 2024.
"Trickshot and the Australian Open both recognise the massive opportunity that 3D data represents in sport, and together, we're breaking ground to unleash its full potential,” said Trickshot Founder Simon Thompson.
“Our partnership signifies our commitment to elevate fan interactions, delivering next generation content that transports fans right into the heart of the action.”
AO StartUps is led by Tennis Australia’s Innovation team and follows the launch of Tennis Australia’s Venture Capital fund (Wildcard Ventures) and its multi-year partnership with global accelerator powerhouse, Techstars.
Visit aostartups.ausopen.com to learn more.