On Saturday night, three-time Grand Slam champion and former world No.1 Andy Murray added his voice to the growing chorus of applause for the exploits of Alex de Minaur.
And little wonder; ‘The Demon’ has captivated the tennis scene in the past fortnight with his pulsating performances.
Now his picture is plastered across the back pages and covering the columns online, and his name is booming around the news channels – something the 18-year-old admits is “strange”.
“I guess when you're a little kid, that's something you aspire to get to. It's crazy that it's happening now,” he said on Sunday at Melbourne Park.
“But it's the same old me. Nothing's going to change. I'm still going to get out there on court and leave it all out there, give it my best.”