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Australian Open serves up multi-year deal with trading leader TMGM

  • Tennis Australia

Leading global online trading platform TMGM will join the Australian Open in a new multi-year partnership commencing in 2021.

The TMGM brand will be brought to life at the Australian Open as part of the iconic Speed Serve, a high profile on-court asset that engages fans both in stadium and through the broadcast, and is a key part of the company’s globalisation strategy.

The Australian Open partnership is a first for TMGM in the major sport and event category as they become the Official Online Trading Platform for the tournament.

“We are delighted to welcome TMGM to the Australian Open family, as part of our fan favourite Speed Serve, and to our international audience,” Australian Open Tournament Director Craig Tiley said.

“Like the Australian Open, TMGM is committed to innovation and to delivering a premium experience for their clients around the world and we look forward to working with them over the coming years.”

“The Australian Open is a world-class event that encourages innovation, speed, and community: all values we align with and promote,” TMGM CEO Lee Yu said.

“Those who appreciate speed in sport, also appreciate speed in trading - and so the audience is historically a close match to our base.”

As well as on-court visibility via Speed Serve, the partnership will also be brought to life through digital and social media content and premium experiences.

The Speed Serve, which measures the speed of each players’ serve in kilometres per hour, is a popular stat with both fans in the stadium and those watching the broadcast. At this year’s AO the fastest serves were clocked by Spain’s Jaume Munar at 232km/h on the men’s side and Russia’s Liudmila Samsonova who registered 194km/h, in the women’s draw.

The Australian Open will also mark the launch of TMGM’s new brand identity, Trade the World to a captive global broadcast audience.

“Considering speed of execution is one of our main strengths, aligning TMGM with the AO Speed Serve seemed like the perfect place for us to be, and to bring our brand to life at this major event,” TMGM CMO Angelo D’Alessio said.

“Speed, much like with tennis, is in the DNA of the TMGM brand and gives our investors a timely advantage on every trade.”