Leading, high-end bedding company DeRUCCI has been announced as the Australian Open’s new official home furniture and bedding partner.
As global leaders in healthy sleep solutions featuring innovative technology, the brand promotes an all-round healthy and active lifestyle and the importance of a healthy sleep culture.
The luxury brand helps consumers sleep better with tailor made systems for each user by providing the perfect ergonomic bedding system and a sleeping comfort like never before.
“We are delighted to partner with DeRUCCI, a premium furniture and bedding brand with strong ties in Asia and the rest of the world,” Australian Open Tournament Director Craig Tiley said.
“Our new Chinese partner is just another example of the Australian’s Open growth and expansion in the Asia-Pacific and we look forward to this new partnership coming to life over the coming months.”
DeRUCCI president Mr Yao Jiqing added, “We are pleased to partner with the Australian Open, such an iconic sporting event in the Asia-Pacific region.”
“Sleep is integral to everyone’s daily routine and particularly athletes. Our brand new partnership with the Australian Open will showcase our brand to tennis and sporting fans across the world who are looking to experience a healthy sleep system like DeRUCCI.”
Established in China in 2004, DeRUCCI has rapidly expanded with more than 3600 stores in 20 countries and regions including Australia, United States, Canada, Germany, Italy, Japan, Philippines, Hong Kong and Korea.