The Australian Open has announced a new partnership with Life-Space, a leading Australian probiotics brand. This is the first year of the multi-year agreement which will see Life-Space become the exclusive official health supplement partner of the Australian Open.
Life-Space has more than 20 years expertise developing therapeutic products and its probiotics are manufactured in its world-class production facility in Australia.
“We’re delighted to partner with Life-Space which is an industry leader in Australia and to welcome it as the official health supplement of the Australian Open,” said Tennis Australia Chief Commercial Officer Cedric Cornelis.
“The Australian Open and Life-Space are well aligned, with both brands committed to innovation, quality and helping Australians to live healthy and active lives. Life-Space’s campaign ‘the connection at play’ couldn’t be more fitting for this new and exciting partnership.”
“The Australian Open connects tennis fans around the world every year. As Australia’s number one probiotic brand, Life-Space is dedicated to the connection between a healthy gut microbiome and a healthy body. Our team of scientists and innovators have developed evidence-based probiotics that support gut health, immunity and general wellbeing for people at different life-stages,” said Life-Space Group Chief Executive Officer Eric Chen.
“We believe that our partnership with the Australian Open highlights the power of connection, bringing people together to celebrate some of the greatest joys in life - good tennis and good health.”
Life-Space’s partnership will be brought to life at the Australian Open with on-court virtual signage and at the Life-Space Probiotics Activation on the Western Berm near Margaret Court Arena. The activation will include a game inspired by Life-Space’s campaign, ‘The connection at play’, where fans will be challenged to keep the connection going in the form of a rally against an illuminated wall.
Visit lifespaceprobiotics.com to learn more about Life-Space.