Australia is Open: The Happy Slam's simple but important message

  • ausopen.com

It has long been the Australian Open and is unofficially the Happy Slam. Now the season’s opening Slam has a new name: Australia is Open – and it sends a simple but important message to the world.

Following the bushfires that devastated many parts of the nation, Australian is Open – open for business and open for tourism. And with all eyes on Melbourne as the tournament reaches its thrilling crescendo, we want our global friends to plan a visit and share the many iconic experiences that make it such a special part of the world.

“There’s only one thing I love more than tennis and that is Australia,” said Melbourne-born and now internationally renowned actor Chris Hemsworth, via video link, in a special presentation to announce the Australia is Open name.

“As you all know, Australia’s had an incredibly difficult time these past few months but thankfully, people from all over the world have been there to support us and help us get through it.

“Now we need your help again. We need your help to spread the word that Australia is Open … to all our friends across the globe, we miss you and we cannot wait to have you visit soon.”

Doing so will add to the tremendous collective spirit that helped the recovery process begin. The tennis family alone has raised more than $5.7 million this summer, helped by Rally for Relief, Aces for Relief and many other generous displays of support.

Stars including Roger Federer, Rafael Nadal, Serena Williams, Naomi Osaka and top Nick Kyrgios have not only donated individually but also participated in the pre-Australian Open exhibition that showcased both their passion for this nation – and inspired many others to offer generous support.

And the message that Australia is Open clearly resonates with that star playing group. As they showcase their best tennis at Melbourne, many of the world’s top players have relished some famous Australian experiences.

From selfies with famous wildlife, to beach visits and days or nights enjoying signature restaurants, the fan favourites are soaking up one of their favourite destinations on tour.

Federer, a leading figure in Rally for Relief ahead of Australian Open 2020, is keen that others share in some iconic Australian experiences. “I wanted to raise awareness and raise some money,” enthused the six-time Australian Open champion, who has made no secret of his love for travelling to this nation. “(To) tell the people to still come and travel to Australia.”