Transforming the creator economy
As the global trend of content creator growth continues to surge, RootNote is at the forefront, providing the tools and resources needed to thrive in this dynamic industry.
RootNote is the first comprehensive platform designed to help content creators, media companies, influencers, athletes, and the teams, organisations, and brands that they work with leverage their data from hundreds of platforms to grow their business.
A member of the 2023 Techstars Sports accelerator, RootNote is a software as a service company serving creative teams and content creators in the entertainment, media, and sports landscape.
As part of AO StartUps, Tennis Australia will pilot the RootNote software with its content, social and athlete management teams.
"We believe that every business and individual has the ability to become a successful creator,” RootNote co-founder and CEO Jason Burchard said.
“Tennis Australia embodies this to the fullest and we are thrilled to join the latest edition of AO StartUps and support the Tennis Australia team, coaches, and athletes as they continue to build world class brands and create incredible content.”
RootNote ingests data from digital content, social media, e-commerce, and other third-party platforms so users can better understand their digital audiences, tell compelling stories with data and maximise revenue opportunities.
By offering a suite of services that include analytics, monetisation strategies, and community engagement, RootNote helps creators maximise their potential and grow their audiences.
"We are thrilled to welcome RootNote to the AO StartUps family," said Tennis Australia Director of Content Brie Stewart.
"Their innovative approach to supporting content creators aligns perfectly with our mission to foster creativity and innovation. We look forward to seeing the incredible impact they will have on the industry."
The full cohort of AO StartUp companies will be announced in the leadup to AO 2026.