Australian Open 2018 delivered record economic benefits to Victoria and tennis participation around Australia.
“While the Australian Open injected $293.2 million into the state’s economy more than half a million kids took part in ANZ Tennis Hot Shots across the country, with many no doubt inspired by the exploits of their tennis heroes,” Australian Open Tournament Director Craig Tiley said.
“The incredible growth of the Australian Open every year is a testament to the fans who travel from across the country and around the world just to be a part of this great event.”
Of the record breaking 743,667 attendees, 49 per cent were from beyond Melbourne and 12 per cent from overseas.
Visitors stayed an average 4.32 nights in the city and spent an average of $214 per day. Three-quarters of all visitors surveyed said that they would happily recommend others to visit Victoria as a result of their stay.
More than 99 per cent of all Victorian residents surveyed said that it is either very important or important for Victoria to host the Australian Open each year.
“Our record-breaking events saw more than one million fans flock to see the world’s best players compete at Australian Open and AO Series events last summer.
“World-class tournaments such as the Australian Open not only inspire the tennis community at every level, but they also help grow the game in a very real and positive sense as we invest every cent back into the sport,” Tiley said.
“Around the country, more people are enjoying the sport than ever. The 930,000-plus total participants who experienced tennis throughout Australia in 2017-2018 represented a 34 percent increase on the previous year.
“Increasingly, a lifelong connection to tennis begins with ANZ Tennis Hot Shots which saw a 41 percent increase with 543,850 participants this year. At a time when providing healthy activity for young people is a priority, opportunities to participate have never been stronger,” Tiley continued.
Victorian Minister for Sport, Tourism and Major Events John Eren said, “The Australian Open has grown into a truly iconic event and one of the world’s great sporting tournaments. It not only brings the world’s best tennis players to Melbourne, it brings in visitors that support our local businesses and local economy.”
Key economic benefits
- In 2018, $293.2 million Real Gross State Product was generated by the Australian Open, up from $278.1 million in 2016
- The economic benefit of the Australian Open for the past 10 years is equivalent to $2.3 billion.
Tourism facts
- 51 percent of attendees were local with 37 percent from intrastate and interstate and 12 percent from overseas
- 478,037 bed nights, with an average stay of 4.32 nights per visitor
- Average daily spend per person was $214.
Key perception benefits to Victoria
- More than 99 per cent of Victorian residents surveyed say it is important for Victoria to host the Australian Open each year
- 84 per cent of Victorian residents agree that having the AO in Melbourne makes them proud to be from Victoria
- 72 per cent of all attendees rate their AO 2018 experience better than any other events attended in the previous year
- 75 per cent of domestic and international visitors who were surveyed would happily recommend others to visit the state
- 89.91 per cent of visitors would recommend others to visit Victoria
- 50 per cent of all overseas and interstate visitors said that their overall experience at AO 2018 positively changed their perception of Victoria.
Attendance
- In 2018, a record 743,667 fans shared in the excitement of the Australian Open, smashing the previous attendance record of 728,763 set in 2017
- For the second time in the tournament’s history, attendance in the first week surpassed half a million fans with 505,443
- Coopers Saturday on the middle weekend of the tournament was the busiest of any day/night in tournament history, with 87,438 fans on site
- A total of 16,129 attended the sixth annual Kids Tennis Day
- More than 55,000 fans attended the free AO Festival at Birrarung Marr
- 6.82 million people have attended the Australian Open over the last 10 years.
Domestic broadcast
- The cumulative domestic reach for AO 2018 was 11.3 million viewers on TV
- The men’s final between Roger Federer (SUI) and Marin Cilic (CRO) averaged 2.3 million combined viewers, peaking at 3.3 million viewers and achieving a metro FTA share of 42.8 per cent
- The women’s final between Simona Halep (ROU) and Caroline Wozniacki (DEN) averaged 1.4 million combined, peaking at 2 million viewers with a metro FTA share of 36.3 per cent
- Day Seven of Australian Open 2018 achieved a 44 per cent metro FTA share at night, with the Dimitrov vs Kyrgios match peaking at more than 2.1 million combined viewers.