A range of innovative technology supports our world-class AO content team to serve up a constant 24-hour cycle of rich content to our fans all across the globe.
Pendular provides an AI-driven, sports highlights generation platform and will pilot their technology in collaboration with the AO team as part of AO StartUps.
“AI is going to revolutionise the sports market way more and way faster than most people in the industry anticipate,” Pendular CEO Carlos Ballesteros said.
Pendular's technology also generates real-time videos in 16:9 and 9:16 formats to reach new fans and increase revenues with new advertising formats.
“We’re really excited to work with Pendular to help serve up more video content across our digital channels,” Tennis Australia Head of Content Strategy & Operations Brie Stewart said.
The full cohort of AO StartUp companies will be announced across AO 2024.
Visit aostartups.ausopen.com to learn more.