La Roche-Posay was today announced as the official Sunscreen partner of Australian Open 2019 and all Australian Open lead-up events.
“We all know the importance of being sun-smart at our events and we are excited to welcome La Roche-Posay to the Australian Open family as official Sunscreen Partner,” Tennis Australia Chief Revenue Officer Richard Heaselgrave said.
Free samples of La Roche-Posay’s acclaimed Anthelios XL Ultra-Light Fluid SPF50+ will be available for AO fans at five satellite Sunscreen Stations throughout the Melbourne Park precinct. The complete Anthelios SPF 50+ sun protection range will also be available for purchase at Australian Open retail outlets.
To ensure fans and players have convenient access to sun protection La Roche-Posay will also be available across the country at the official AO lead-in events - Mastercard Hopman Cup, Brisbane International, Sydney International, World Tennis Challenge and Hobart International.
La Roche-Posay expects to distribute more than 500,000 free samples of its best-selling sunscreen at the tennis this summer.