The Australian Open and Infosys today announced an extension of their digital innovation partnership, which will now run to the end of 2026.
Infosys, a global leader in next-generation digital services and consulting, will work closely with Tennis Australia and the AO to introduce enhanced broadcast match statistics and new initiatives to make tennis more accessible for all, while continuing to develop innovative digital stakeholder experiences.
The harnessing of big data and analytics, artificial intelligence, virtual reality and cloud technologies, are all designed to elevate the AO experience for fans, players, coaches, partners and the media.
“We are excited to extend our partnership with Infosys until 2026 as part of our ongoing journey of innovation,” Craig Tiley, Australian Open Tournament Director said.
“We look forward to working together to continue to change the way fans, players, coaches and audiences around the world engage with the Australian Open and our sport.”
Four key areas will be the focus, as follows:
Enhanced broadcast statistics to increase fan engagement: Beginning at AO22, Infosys is bringing all-new stats for tennis fans globally, providing insights and perspectives to analyse the game differently. This includes fascinating data points such as pressure point metrics, early break points converted, and historical records broken by a player through the course of the tournament.
Innovations for fans, players and the media: Match centre features for the fans will be available on the AO mobile app, with followers able to take a virtual seat on the court and deep dive into data of their favorite matches. Advanced coaching through AI videos will help players and coaches improve their match strategies, and some of the most breathtaking moments from multiple matches will be published using AI Shot of the Day.
Driving the AO digital experience vision: Driving the 360 digital experience vision for the Australian Open in the next decade begins with an end-to-end design assessment of a fan’s digital touchpoints with the AO. Areas for growth will be identified and world class innovation will place the fan right in the middle of the digital experience.
Digital for inclusivity: Leveraging Infosys Springboard, which enables students and communities of all ages to work together on various digital skilling and inclusivity initiatives to help under-represented communities, while also positively impacting grassroots tennis in the region.
“We are delighted to be partnering with Tennis Australia for a further five years, and to continue reimagining the Australian Open’s world-class digital offerings,” Andrew Groth, Executive Vice President, Infosys and Region Head, Australia and New Zealand said.
“For us, this collaboration is about digital innovation providing greater access to the wonderful sport of tennis and helping to build it into a truly global and inclusive game.”