Her image is emblazoned front and centre on a giant billboard in central Melbourne, with the likes of Roger Federer, Serena Williams, Rafael Nadal, Novak Djokovic, Nick Kyrgios and Stefanos Tsitsipas all relegated to supporting cast members.
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It is a promotional poster for local TV coverage, one that bills the Australian Open as “television’s biggest blockbuster”.
If it wasn’t already obvious Ashleigh Barty had fast become Australia’s pre-eminent athlete, this was a sure nod.
All a tad embarrassing for someone as self-effacing as this 22-year-old though, really.
“My face is everywhere a little bit, isn't it? I'm a bit sick of it to be honest,” Barty laughed.
Determined not to take on any more pressure than necessary as the world No.1 playing on home turf, Barty has kept distractions to a minimum.
Media and sponsorship commitments have inescapably multiplied. It comes with the territory.
“There's no extra pressure,” she said. “I don't read the papers. I don't kind of look into any more than I need to.
“I'm here with my team trying to do the best that we can. It's amazing to have so much support and so much love from the Australian public. I've really felt that in an exceptional way over the last 12 months. It's been incredible.”
Barty arrived in Melbourne later than most of the big names, and with good reason.
She collected her first trophy on home soil in the Adelaide final on Saturday afternoon, in what she deemed the perfect lead-in.
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“Regardless of whether I won the title or not last week, I feel like I'm well-prepared,” Barty said.
“I'm happy, I'm healthy. I'm coming into the first Grand Slam of the year with a smile on my face. That's all I can ask of myself.
“Really special to be able to have won a title last week, my first on Australian soil. Third time lucky is a charm as well.”
It has been two months since Barty was met with rapturous adoration playing for the first time before a home crowd as a Grand Slam champion and world No.1.
While Australia’s Fed Cup final in Perth ended in heartache, it gave the Queenslander a glimpse into what to expect when she strolls into Rod Laver Arena throughout this Australian Open.
Not that she has been immune to those expectations before.
Last year, Barty beat Maria Sharapova to book her maiden Grand Slam quarterfinal berth.
The hopes of a first home-grown champion in more than 40 years expectedly began to climb even with seven other contenders still in the draw.
Those hopes have sky-rocketed since.
Still somewhat bemused at all the attention following a watershed season, Barty jokes there are still mornings she struggles to get her head around the fact she holds the No.1 ranking.
“Every morning,” she grins. “No, it's been incredible. I mean, we've worked exceptionally hard to try to get to this point. It's a little bit of a bonus that we've been able to sit at the top of the rankings for a few weeks now.
“I'm trying to work as hard as I can every single day to stay there as long as I can. Also knowing it's not the end of the world, whatever my ranking is.”
There'll be no more thoughts of rankings or title hopes come Monday night.
The star in “television’s biggest blockbuster” turns her focus to her first assignment as the leading role at Rod Laver Arena when she meets Lesia Tsurenko.