Melbourne, late summer, enjoying the tennis with a chalice of Stella Artois in-hand amongst great company… that’s what The Life Artois is all about.
To celebrate moments like these, Stella Artois will capture the joie de vivre of the 2020 Australian Open by using one of the only mediums that truly can – art.
We’ve arranged a Grand Slam of four artists from the four Grand Slam nations to join us at the Stella Artois Bar to document each day’s festivities live.
Over 14 days, our artists will be working live from our on-site studio to create a unique piece of artwork that immortalises the good life at Australia’s favourite sporting event. Each daily artwork will then be added to the Gallery Artois and unveiled to the public that same night.
Attendees will have the opportunity to influence the artists’ work by tagging their photos on Instagram with #TheLifeArtois and will be able to take home their own poster at the end of each day, serving as a memento of their day at the tennis.
Keep an eye out for our limited edition themed packaging in-stores throughout January and head to our Facebook or Instagram pages during the tournament to check out each day’s artwork.
We’ll see you at the tennis!