Lavazza, established in Turin, Italy, in 1895, has been owned by the family of the same name for four generations. The Company has a story of experience, quality and values that have made Lavazza a leader in both local and global markets.
It was Luigi Lavazza who more than 120 years ago from his grocery shop in Turin, invented the concept of blending: the art of combining different coffee qualities and origins, a characteristic that even today distinguishes Lavazza products. From beans to blends, from home to away-from-home consumption, from Italy to the rest of the world, the Lavazza story goes on with an enduring spirit of innovation and commitment to providing authentic Italian coffee experiences.
Lavazza also has a storied history with tennis. It is the only food & beverage brand in the world to be a partner to all four Grand Slam tournaments: Wimbledon, Roland Garros, the US Open and the Australian Open. The relationship with a world-class tournament like the Australian Open represents a special opportunity for the brand to offer the public the ultimate experience of authentic Italian hospitality.
Lavazza also has a strong record on the court, having worked with some of the most notable names in tennis – not only at the four Grand Slams, but also at other regional tournaments around the world. Lavazza is partnered with one of history’s greatest athletes, Andre Agassi, for a collaboration with him as the face of everything the company does in the world of tennis.
On site at the Australian Open, Lavazza coffee will be served up at more than 30 on-site outlets, a two-storey, custom-built coffee destination café, two coffee carts, corporate hospitality areas, dining spots and restaurants, and a barista dedicated to the Player Café.
Find out more at www.lavazza.com/tennis