Our lightest SPF50+ under the Open’s Sun
Throughout January, Australia represents a very high risk of harm from unprotected sun exposure. Aside from wearing hats and UV-blocking sunglasses, it is recommended that all AO attendees apply a broad spectrum SPF 50+ sunscreen every 2 hours, even when cloudy.
As the Official Sunscreen Partner, La Roche-Posay will ensure patrons will have the opportunity to protect their skin and access complimentary sunscreen samples, via five conveniently located satellite Sunscreen Stations around the Melbourne Park precinct. Anthelios’ best-selling sunscreens will also be available for purchase at the official AO onsite retail shop.
Over the tournament series, La Roche-Posay will distribute more than 500,000 samples of its best-selling sunscreen - Anthelios XL Ultra-Light Fluid SPF50+ - an innovative formula with very high* broad spectrum protection against UVB rays responsible for sunburn, and UVA rays that accelerate skin ageing. UVA rays represent 95% of UV rays on the earth’s surface… they penetrate deeper into the skin than UVB rays and cannot be felt. It is essential to protect against both types of ultraviolet rays, as lack of protection over time can lead to deterioration in the skin cells, irreversibly damaging the DNA, and potentially leading to the development of skin cancer.
In additional to the very high* protection, this iconic sunscreen showcases an ultra-light texture that absorbs effortlessly into the skin with a non-greasy, non-sticky, invisible matte finish. Infused with La Roche-Posay’s unique, soothing Thermal Spring Water, the fragrance-free, non-comedogenic formula will not clog pores and is suitable for all skin types.
“The risk of melanoma increases with each additional sunburn and could double when someone experiences sunburn more than five times. Australians are getting sunburnt due to incidental and accidental sun exposure. We have found that over 60% of Australians experienced sunburn within the last year. Sunscreen application is crucial when people are outdoors or behind transparent surfaces such as windscreens and windows, and not all sunscreens are equal. They can differ in their technology, which impacts user acceptability and level of protection”.
DERMATOLOGIST | Professor Pablo Fernandez-Peñas
Visit any of our La Roche-Posay Sunscreen Stations at the tennis to discover very high* protection with a lightweight texture.
La Roche-Posay will be supporting the tennis tournament series across the country throughout January. To find the nearest event happening near you, connect with La Roche-Posay on Facebook and Instagram.
+ Cancer Council 2018, http://www.cancer.org.au
* Tested to AS/NZS 2604:2012, "very high protection"