Melbourne. Unrivalled.
There are many sides to Melbourne. It’s serious yet playful, quiet yet dramatic, sport-obsessed yet in love with the creative industries.
Melbourne is a city that is constantly evolving, improving and changing, every day and all year round. The city innovates, is hungry for new ideas and delivers unexpected experiences from its inspired laneways, bars, art spaces, restaurants and boutiques.
Melbourne is an experiential city, a place where people both see and do things. You just must be curious enough to venture off the beaten path.
As well as being a playground for adults, Melbourne features plenty of fun for the whole family, with interactive exhibitions across the year at iconic museums, and wildlife parks and gardens on the city fringes.
In Melbourne, you can explore a laneway, enjoy a full-flavoured coffee or dance the night away at venues open well into the night. It’s all happening in the world’s most liveable city and you’re invited.