Barilla is an Italian family-owned food company. Established in Parma, Italy, in 1877, it’s now an international Group present in more than 100 countries.
Still managed today by the fourth generation of the Barilla family, the Barilla Group is a world leader in the markets of pasta, ready–to–use pasta sauces and bakery products, and recognized worldwide as a symbol of Italian gastronomic excellence.
The Barilla Group has one way of doing business: “Good For You, Good For the Planet”. “Good for You” means constantly improving our products, motivating people to adopt healthy lifestyles and improving food access and social inclusion. “Good for the Planet” means promoting sustainable supply chains and reducing CO2 emissions and water consumption during production.
In May 2017, Barilla announced a global partnership with Roger Federer, considered one of the greatest tennis players of all time. At these levels, nothing can be left to chance, least of all the diet. This is particularly true for a perfectionist like Federer, who has become an example of longevity in sports thanks also to a healthy dietary lifestyle, with pasta at the centre of his dining table: “A correct diet is essential to my success: pasta perfectly pairs with the desire to eat good tasting food”, Roger Federer says.
Coinciding with the global launch of its new TV campaign featuring Roger, Barilla Australia is proud to partner with the Australian Open in 2018, and offer tennis fans the opportunity to enjoy delicious authentic Italian meals at its custom-built destination pasta restaurant, located outside the Rod Laver Arena in Garden Square.
Find out more at https://www.barilla.com