The partnership is in line with Tennis Australia’s commitment to being the most innovative Grand Slam. William Hill will work closely with Tennis Australia and the Australian Open to create content and experiences designed to drive fan engagement and extend reach worldwide.
Founded in 1934, William Hill is one of the most trusted, recognised and respected betting and gaming brands in the world. Today, William Hill employs more than 16,000 people and continues to lead the industry by investing in new technologies, innovation and integrity.
William Hill has a strong track record working with global sporting bodies to uphold the integrity framework of sports, including Tennis, and encourages a socially responsible attitude towards gambling, having implemented a range of responsible gambling initiatives all over the globe.
For more information, visit the William Hill website.