Jacob’s Creek

Partner of the Australian Open since 2006.

Jacob’s Creek – Partner of the Australian Open since 2006

JACOB’S CREEK™  is one of Australia’s leading global wine brands, offering quality contemporary wine styles with great varietal expression. Having earned thousands of medals at wine shows over the last 30 years, JACOB’S CREEK wines are trusted by consumers for their genuine quality.

Led by Chief Winemaker Ben Bryant, great care is taken by each of the skilled and passionate individuals behind the brand, to deliver the highest quality wines possible within each range.

The brand was first launched in 1976 and is named after a creek that runs through the renowned Barossa Valley wine region in South Australia.

This year JACOB’S CREEK continues its partnership with the Australian Open as an Associate Sponsor and Official Wine Supplier.

The Australian Open is a pinnacle of the Australian sporting calendar and an event followed by millions around the world. JACOB’S CREEK believes the thrill of the Open is not only made by revelling in the skill of the world’s best on court, but being privy to moments of raw emotion from the players. Made by their passion and determination, the Australian Open is a true spectacle of sporting heroism.
JACOB’S CREEK is also a proud sponsor of six-time Australian Open winner Novak Djokovic.


Jacob’s Creek and Novak Djokovic are giving tennis fans a rare glimpse into the life of the international tennis champion with the launch of the ‘Who Makes You’ content series. The exclusive series sees Novak talk candidly about the people that have contributed to his astounding success and made him who he is today.

Inspired by the concept of it’s not what makes you, it’s who, the latest series explores the greatest influences in Novak’s life: the people around him.  Who Makes You’ spotlights some of the most significant people that have contributed to Djokovic’s journey and accomplishments. The films feature his brother Marko, wife Jelena and pays tribute to some of his most significant opponents.

Jacob’s Creek celebrates authentic spirit and passion and has produced the intimate portraits of Novak’s life to reveal the people behind the talented sportsman. The insightful films are the third installment of the successful ‘Made By’ films series by Jacob’s Creek, which have been viewed over 17 million times since first released in 2014.

Marko Djokovic – a brotherly bond

The first film captures Novak’s incredibly close connection with his brother Marko and the inner strength that Novak takes from their relationship. Marko said, “family is very important to us and we have been through a lot together. I’m his number one supporter.” View the film here

Jelena Djokovic – a powerful love

In this film Novak reveals the impact his wife Jelena has had on him. He discusses the power of love, revealing that before knowing his wife he knew of love for family, life and sport but that she brought a new type of love to his journey, making him a better man. Jelena said, “watching Novak change as a person has been inspiring. He has grown so much, both personally and professionally, since we first met as teenagers.” View the film here

His opponents – a driving force

In the third film Novak pays tribute to his rivals and competitors, naming Federer, Nadal and Murray as direct contributors to his growth and success as a player. Their intense competition and rivalries “have always made me improve, made me get better, made me understand what I need to work on and who I need to become in order to come out on top”. View the film here

Commenting on the films, Novak said,we all have people in our lives who make us who we are today. Strength, both physical and mental and the perseverance needed to push on when others give up, comes from the people, places and passions that we come across on our journeys. Working with Jacob’s Creek on these films gives me the chance to highlight the special people in my life and how they’ve shaped and guided my story.”

Derek Oliver, Global Marketing Director of Jacob’s Creek said, “Jacob’s Creek celebrates authenticity, a quality that Novak embodies completely. The new films have allowed us to capture some extraordinary, honest moments between Novak and the people who have influenced him, giving us an insight into what makes Novak who he is. We hope that this campaign inspires people to consider the significance of family, friends and encourages them to come together with the people that are most important to them.”

Directed by Keith ‘Keef’ Ehrlich, the series was launched globally on 10 January 2017.

At the Open, the popular JACOB’S CREEK Wine Bar will return to Grand Slam Oval, serving Jacob’s Creek wines. JACOB’S CREEK and the Australian Open is the perfect partnership – Australia’s most popular sporting event and Australia’s number one wine brand. For patrons over the age of 18 only.

Follow us:

Jacob’s Creek™ is a trademark of Pernod Ricard Winemakers Pty Ltd

Made to be enjoyed responsibly.